The corporate world is buzzing about Diversity, Equity, and Inclusion (DEI). Some companies are doubling down on their commitments, while others are quietly backing away. Let's take a look at 19 companies that are still all-in on DEI and 19 that have decided to change their tune.
Companies That Have Dropped or Altered Their DEI Policies
Pepsi: Dropped
PepsiCo has moved away from representation hiring targets and is now focusing on more general business goals for its supplier diversity program. Their website now features a page titled "Inclusion for Growth," suggesting a shift in terminology to distance the company from the "DEI" label while still highlighting an inclusive culture.
Google: Dropped
The Silicon Valley giant has adjusted its DEI strategy by removing diversity hiring targets and scaling back programs aimed at increasing representation. Citing operational unsustainability and a changing political landscape, Google has also ceased public reporting on DEI initiatives and reduced the observance of cultural months like Pride and Black History Month. A company memo noted that Google "will not engage in illegal discrimination, including illegal DEI."
Disney: Dropped
Disney has quietly rebranded its DEI metrics, moving away from the 2021 "Reimagine Tomorrow" initiative which set a goal for 50% of characters to come from underrepresented groups. CEO Bob Iger stated his job is to do what's best for the business and employees, and that the company should not weigh in on every issue unless it directly affects their business or people.
Accenture: Dropped
In February 2025, this global consulting firm began phasing out diversity targets in hiring and promotions. A memo from CEO Julie Sweet cited an "evaluation of our internal policies and practices and the evolving landscape in the United States" as the reason for sunsetting the diversity goals set in 2017 and career development programs for specific demographic groups.
Amtrak: Dropped
Following an order from Transportation Secretary Sean Duffy to eliminate goals related to racial equity and DEI, Amtrak rolled back its initiatives on February 6, 2025. The company's "DEI" webpage is now blank, though CEO Stephen Gardner has stated a commitment to creating a workplace that reflects its customers and communities.
Deloitte: Dropped
The world's largest accounting and consulting firm is ending its DEI programs amid pressure from the new Trump administration. A memo from the company's "chief people officer," Doug Beudoin, announced the sunsetting of workforce diversity goals, the DEI Transparency Report, and DEI programming, citing the need to comply with government directives.
Molson Coors: Dropped
The beverage company has abandoned supplier diversity quotas and external diversity benchmarking systems. An internal memo stated that executive incentives would no longer include "aspirational representation goals" and would instead be tied to business performance, while maintaining a commitment to a welcoming culture.
Target: Dropped
In January 2025, Target announced the end of its DEI initiatives, including the "Belonging at the Bullseye" strategy. The decision aligns with new federal government directives, with the company stating it is important to stay "in step with the evolving external landscape."
Walmart: Dropped
In November 2024, Walmart scaled back its diversity programs following pressure from conservative activists and federal directives. The company said the changes were designed to "foster a sense of belonging" and open opportunities for all associates, customers, and suppliers.
Amazon: Dropped
Citing legal and political challenges, Amazon has recently reduced its DEI initiatives. In December 2024, a senior HR executive informed employees that the company was "winding down outdated programs and materials" and would instead focus on "programs with proven outcomes" to foster a more inclusive culture.
META: Dropped
In January 2025, Meta Platforms Inc. announced it would scale back its DEI initiatives, influenced by a Supreme Court ruling against affirmative action and political pressure. An internal memo stated the company would eliminate its DEI team and end supplier diversity requirements, citing the "charged" nature of the term "DEI."
McDonald's: Dropped
McDonald's announced a reduction in its DEI initiatives in January 2025, scaling back diversity training programs and discontinuing certain employee resource groups. The company stated the move was to streamline operations and focus on core business objectives, retiring specific diversity goals for senior leadership.
Lowe's: Dropped
In August 2024, Lowe's scaled back several DEI initiatives, including ending its relationship with the Human Rights Campaign. An executive memo stated the company was reviewing its programs following the Supreme Court's ruling against affirmative action and would combine its individual resource groups into one umbrella organization.
Ford: Dropped
Ford Motor Company rolled back several DEI initiatives in August 2024 and ended its relationship with the Human Rights Campaign. CEO Jim Farley stated the company would focus its resources on customers, teams, and communities "versus publicly commenting on the many polarizing issues of the day."
Boeing: Dropped
Boeing dismantled its DEI team in November 2024 amid external pressures, including criticism from Elon Musk. The head of the company's DEI program, Sara Liang Bowen, departed and shared a farewell post on LinkedIn reflecting on the team's achievements.
Harley-Davidson: Dropped
In August 2024, Harley-Davidson ended its relationship with the Human Rights Campaign and rolled back DEI initiatives. The company later confirmed on X (formerly Twitter) that it has not operated a DEI function since April 2024 and no longer has hiring quotas or supplier diversity goals.
John Deere: Dropped, Then Committed
John Deere initially announced an end to sponsoring "social or cultural awareness" events in summer 2024. However, the company's board of investors overwhelmingly rejected proposed anti-DEI measures, with only 1.3% of votes supporting a resolution to report on hiring statistics.
Microsoft: Undecided
Microsoft laid off its entire team dedicated to DEI in July 2024 as part of broader organizational changes. While this signaled a shift, the company's "Diversity and Inclusion" page remains public, stating a belief in the power of diverse perspectives. The future of their DEI strategy appears to be up in the air as they navigate the current landscape.
Companies Committed to Their DEI Policies
Coca-Cola: Committed
Unlike its rival Pepsi, Coca-Cola is standing firm, arguing that rolling back DEI initiatives would be bad for business. Their website features a detailed timeline of their commitment to DEI, which they trace back to 1934, and makes it clear their strategy is not changing.
Johnson & Johnson: Committed
Johnson & Johnson continues to actively recruit leaders to oversee its DEI initiatives. The company focuses on expanding diverse representation at all levels and extends its efforts to promoting equitable healthcare access and partnering with underrepresented community organizations.
Tiffany (LVMH): Committed
The iconic jeweler, owned by LVMH, remains dedicated to advancing diversity. Their efforts include mentorship programs for women and minorities and partnerships to create equitable pathways in the luxury industry. The LVMH Inclusion Index has even expanded to include initiatives related to the LGBTI+ community.
Delta Airlines: Committed
Delta has been vocal about its dedication to DEI, calling it critical to their business. CEO Ed Bastian has stated the company will use its resources to "move the world toward a better, more just tomorrow," championing diversity through employee resource groups and equitable hiring practices.
Adobe: Committed
Adobe has expanded its DEI leadership and created programs to empower employees to discuss equity and inclusion. Chair and CEO Shantanu Narayen has emphasized the company's commitment to building a more diverse and inclusive world for employees, customers, and communities.
MassMutual: Committed
MassMutual is strengthening its DEI framework to ensure inclusivity in the financial services industry. The company has launched unconscious bias training, set benchmarks for diverse hiring, and amplified outreach to underserved communities through financial literacy programs.
Cisco: Committed
Cisco maintains its stance that "a diverse workforce is a better workforce." The company integrates DEI into its business by supporting diversity in its supply chains and tech innovation departments, stating that inclusion is intrinsic to who they are.
e.l.f. Cosmetics: Committed
In 2024, e.l.f. launched a bold campaign highlighting the lack of diversity on public company boards. CEO Tarang Amin has been vocal about the business benefits of diversity, stating that companies abandoning these efforts risk losing out on incredible talent and different perspectives.
Costco: Committed
In January 2025, 98% of Costco's shareholders rejected a proposal to abandon the company's DEI policies. The board of directors stated that their commitment to an inclusive enterprise is "appropriate and necessary."
Procter & Gamble: Committed
P&G uses its global platform to advocate for societal change, with programs like "The Look" and "The Talk" sparking conversations about implicit biases. The company's Chief Equality and Inclusion Officer, Kristine Decker, has affirmed their commitment to building a diverse talent pipeline at every level.
Salesforce: Committed
Salesforce integrates DEI into its core values, championing causes like equal pay and workplace equity. Their Equality Mentorship Program helps underrepresented employees advance into leadership roles, showing a long-term commitment to systemic change.
NFL: Committed
The NFL supports DEI through policies like the Rooney Rule, which requires teams to interview minority candidates for key positions. In 2022, the league enhanced these efforts by updating hiring practices and forming a Diversity Advisory Committee to retain talented people from a diverse candidate pool.
Goldman Sachs: Committed
The financial firm has set ambitious goals to increase the representation of underrepresented groups at all levels. Goldman Sachs offers programs to support the professional development of diverse talent and invests in initiatives that promote economic empowerment in underserved communities.
JP Morgan: Committed
CEO Jamie Dimon has been defiant against shareholder activists pushing to roll back diversity initiatives, telling CNBC to "Bring them on." Dimon stated that including marginalized groups is good for the company's bottom line and that he will continue to reach out to diverse communities.
Kroger: Committed
Kroger's "Framework for Action: Diversity, Equity & Inclusion" outlines its commitment to reflecting the communities it serves. The company has established resource groups to support employees from various backgrounds and has set goals to increase supplier diversity.
Ulta: Committed
Ulta Beauty has prioritized DEI by increasing the presence of Black-owned brands in its stores and implementing inclusivity training for employees. The company's goal is to create a welcoming environment for all customers and its 40,000 associates.
Ben & Jerry's: Committed
Known for its social justice advocacy, Ben & Jerry's released a blog post titled "Dismantling White Supremacy Demands Advancing Diversity, Equity, & Inclusion." The company called on other institutions not to be intimidated by those who seek to ban policies that advance racial and social justice.
Apple: Committed
Apple has urged its shareholders to reject anti-DEI policies and remains steadfast in its commitment to fostering an inclusive workplace. The company invests in education and community programs to promote equity and holds itself accountable for increasing representation at every level.
Dollar Tree: Committed
Dollar Tree has implemented policies to promote diversity within its workforce and supplier base. The company's DEI initiatives focus on providing career development opportunities in a safe and professional work environment for all associates at Dollar Tree and Family Dollar.
GoTo Foods: Committed
The parent company of brands like Moe's, Jamba, and Cinnabon focuses on creating inclusive environments within its franchises and supporting diverse supplier partnerships. Their "Commitment to Inclusion" policy emphasizes that their differences are positive forces that drive growth and belonging.
TJ Maxx: Committed
TJ Maxx offers training programs to promote cultural competency and has established resource groups to support its diverse staff. The company's policy states that it views diversity as inclusive of many facets and strives to treat all people with dignity and respect.
