The Christmas season is just around the corner. It's time for giving gifts, remembering those important to you, and showing appreciation for others.
However, you might be wondering about Christmas cards. Should you send Christmas cards this year? You may not think that it's still relevant to send physical cards to anyone nowadays. I'm here to tell you that it's still extremely important. Here are five reasons why you should send business Christmas cards this season.
1. Shows Recognition
Sending out Christmas cards to your clients will show that you appreciate them and the relationship they've allowed to foster. With a Christmas card, you are sending well wishes to a person, not a customer. Something that takes just a few minutes from your day will touch their heart, showing how much you enjoy the relationship. Writing a small note on the card will also give it the extra boost of personal effort, guaranteeing a happy client.
2. Promotes Loyalty
Receiving a card from someone automatically makes you think about them, whether it's from an individual or a company. Clients are more likely to return to a place that they know cares. By sending a Christmas card, you are communicating how valued they are. Due to this, the customer is more likely to return to your business in the future.
3. Sets You Apart
Sending out Christmas cards is quickly becoming a dying art. People now would rather post on social media sites, wishing others happy holidays rather than sending a card. This is the same for businesses. Unfortunately, this says that they don't care enough about the relationship to spend a few minutes to send a card. Mailing Christmas cards to your clients will set you apart from other companies. It will show you would rather give than receive, and this is the perfect way to send the message.
4. Strengthens Relationships
As mentioned before, sending out a Christmas card will show that you care about your clients on a personal level. The relationship between the two of you will become tighter due to this fact. It will quickly become more of a friendship than a contract. This is what every customer wants from a company. Anytime someone visits a new business, they want to feel at home and welcomed. Christmas cards are just one way to improve the relationship between client and company.
5. Great Marketing Tool
Of course, sending out Christmas cards with your company logo on it will reach a wider market. It doesn't have to be only sent to your clients. It can be sent to everyone in the surrounding area or those you think have need for your services. We've already established that sending out Christmas cards will set you apart from other companies. Sending cards to people that haven't come into your business might be the extra push someone needs to come to you. It will show that you care about them and you are willing to take time out of your day to show this fact.