Facebook is one of the largest social media websites on the web, so it makes sense to use it to help market your company or product. It helps you reach the people who matter most and can promote your business in ways you never knew. If you’re just starting to market through Facebook, here are some strategies you can use to boost your business.
Use Facebook Fan Pages.
When you create an account for your business, always create a fan page rather than a typical page where people have to send friend requests to view your posts. A fan page allows people to “like” your page and avoid the issue of sending a friend request. This method allows your fans to see your posts in their feed without any difficulty. Popular pages that have used this Facebook marketing strategy include YouTube and Microsoft.
Link your website to your Facebook page.
One fantastic way to promote your business and use your existing customer base is simply to link your website to your Facebook page (and vice versa). Add buttons that stand out on your homepage to each of your social media pages whether it’s Twitter, Pinterest, Facebook, or Instagram. Someone who is already a fan of your business will visit your page, like your company, and the action will show up in their feed to each one of their friends. Not only are you reaching out to your current fanbase, but you can also grow larger quickly by linking your website to your Facebook page.
Let your customers see your personal side.
It’s important to post content related to your business, but that isn’t the only thing you should post on your Facebook page. For proper Facebook marketing, you should also add a personal touch to your page to make your company more relatable. Posting updates related to events in your life (such as you visiting your favorite baseball team) can ignite a conversation with each of your fans. Always abide by the 80/20 rule when it comes to personal posts. 80% of your content should be business, and 20% should be about personal comments.
Offer contests on a regular basis.
Contests are one of the biggest draws for people on Facebook. Everyone loves getting something for free, especially when it’s something you want or stuff from a business that you love. Offering contests engages your current fanbase and rewards them for remaining committed. In fact, 35% of Facebook Fans say they like a page just to participate in contests. A study found that photo caption contests brought in 5.5 times more comments than regular posts. Other popular contests include product use recommendations, pictures with products, and product naming.
Mix up your posts.
On average, photos get 39% more interaction and 104% more comments when compared to a simple text post. Fun, creative photos are a fantastic way to get people interested in your business. You can post pictures of your products, awards you’ve won, or whatever you want. One of the most popular pages that engage in this marketing strategy is Starbucks. Pictures posted on the page are photogenic and unique, but showcase a product and engage people.