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10 Ways to Use YouTube for Your Business

YouTube is great for many things, but did you know you can use this website to grow your company? Businesses that are active on YouTube can reap several benefits, from gaining a larger customer base to having another place to advertise their products. Here are 10 ways YouTube can help you and your business.

  1. To Upload and Show Customer Testimonials
    One way to show off your company and how happy customers are is with testimonials. While you could post text on your website, people are much more likely to watch a video on YouTube. Potential customers can even see the sincerity in the testimonials.
  2. To Run a Contest
    Several channels on YouTube have contests where people can do something and get a reward. Whether it’s to write a song or jingle or to come up with a new product idea, you can have a contest that engages people. You can choose to give away your product or service or offer a cash reward. The more people participate, the larger your customer base will grow.
  3. To Create How-To Guides
    Sometimes, people can become frustrated with products. To avoid confusion, you can always post guides on YouTube. Not only will these videos show people how to correctly use your product, but you can also include alternative uses. 
  4. To Post Solutions or Answer Questions
    Sometimes people have questions or problems with your company or product. To show you care, you can post a solution to the problem or answer frequently asked questions. Not only will providing this information show you care about your customers, but it will also solve problems, turning unhappy people into happy ones.
  5. To Advertise Your Product or Service
    The most important thing in business is to get word of your product or service to the customer. Many companies have used YouTube as a way to advertise their products. “Will it Blend?” is a primary example of advertising on a YouTube channel. This channel promotes the company’s blenders, showing they can blend anything.
  6. To Connect with Your Customers
    It’s a proven fact: Businesses that demonstrate gratitude for their clients are more likely to keep and increase their customer base. Companies that use YouTube to connect with their customers succeed in getting and keeping more of them. Ask and answer questions and engage in conversations with your customers.
  7. To Demonstrate Your Expertise
    Every day, people use YouTube to find answers to questions such as “how to fix a broken LCD screen?” If you’re a high-tech company or one that fixes broken phones or televisions, you can answer this question and show you know your stuff. Demonstrate what you already know or do to promote your business.
  8. To Introduce Your Staff
    If you’re offering a service, you can introduce your staff using a YouTube video. It doesn’t have to be a high-production video, but it will assist customers in getting what they need from you. While introducing your staff, you can also show the experience and skill sets of each person.
  9. To Earn Extra Money
    You can earn money on YouTube just by publishing videos. To make money, create an original video that people will watch all the way through. If you include ads, you will get a few cents each time someone watches. It may not seem like much, but over time you can earn some real cash. 
  10. To Show Future Products or Services
    People are always curious about what the future will bring. If a customer loves your business, they’ll want to know what you’ll have to offer in the following months or year. You can easily use YouTube to showcase what’s coming up.
Last Updated: February 12, 2016