Claire’s is a “trendy” retailer aimed at teens. The only issue is that they’re stuck in the ’90s. The retailer filed for bankruptcy and exited in October 2018, but sales have remarkedly declined. Claire’s also closed around 1,600 stores, and many of the ones left over are in malls. Considering malls are closing at an alarming rate, it’s only a matter of time.
One major issue for Claire's has been increased competition from fast-fashion companies. These companies have greater resources and are able to offer lower prices and more trendy products to customers. Even worse, Claire's has been facing legal issues related to the safety of its products. In 2017, the company was forced to recall several makeup products after they were found to contain asbestos. This led to negative publicity and hurt the company's reputation.