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Christmas business cards

7 Tips for Thoughtful Business Christmas Cards

Sending out Christmas cards is a great business move, along with being a wonderful way to add a personal touch to your professional relationships. Business Christmas cards should be a little different than personal Christmas cards because you need to maintain your professionalism while also bringing holiday cheer to your loyal clients. Here are seven tips you can use to create the perfect greeting cards that your clients will greatly appreciate and cherish this holiday season!

  1. Personalize.
    You need to keep your cards professional since they’re connected to your business, but that doesn’t mean you can’t make them personalized. One of the primary purposes of a business Christmas card is to develop a connection with your clients, so instead of taking the easy way out and grabbing some clearance cards at the dollar store, take the time to create and print your own with a unique message inside. 
  2. Brand your cards.
    When designing your cards, you want to incorporate the holiday theme with appropriate colors, fonts, and images, but don’t forget to put focus on your company as well. Include your logo somewhere on the card and, if possible, emboss your logo on the envelope to make it look subtle and clean. On the back of the card, you can also include your company’s website or phone number so your recipients will have easy access to your contact information. 
  3. Send physical cards.
    A well-designed, physical greeting card will receive a lot more attention than just another e-card. Many people delete emails before they ever open them, but if they receive a card in the mail, they are more likely to open it and read it. Because physical mail isn’t as common anymore, set yourself apart by continuing this holiday tradition. 
  4. Keep it neutral.
    You want your greeting card to appeal to a wide variety of clients, so it’s probably a good idea to make your card religion-neutral, unless you are catering to a specific audience. So, instead of “Merry Christmas” or “Happy Hannukah,” say “Happy Holidays” or “From your friends at ______, we wish you a wonderful holiday season!” 
  5. Have a purpose.
    In addition to connecting with your clients on a personal level, a business Christmas card is also a wonderful marketing tool. You don’t want to make marketing your primary purpose, because clients will see right through that, but you can still include a small discount or other offer to show your genuine appreciation. 
  6. Separate yourself.
    One idea you may want to consider is skipping the Christmas card altogether. People receive hundreds of Christmas cards in December, so there’s a much higher chance that yours will get overlooked. Instead, how about sending a Thanksgiving card? Or a New Year card? Not very many people or companies send cards around this time, so you’ll be sure to stand out.
  7. Be on time.
    People are a bit more forgiving if they receive a Christmas card in the middle of January from one of their close friends, but if they receive one from your business at that time, it will look like you aren’t on top of things and that you don’t value them enough as a client to be on time. Anytime between Thanksgiving and New Year's Eve is fine, but if you are any later than that, don’t bother sending one.
Last Updated: October 30, 2015