Social media marketing can seem complicated, but there are several tools available that make the whole process much easier. From filtering languages to making posting a breeze, here are the top five programs you need to purchase if you want to get into social media advertising.
Sysomos Heartbeat
Few programs monitor as well as Sysomos Heartbeat. This program can monitor 186 languages, which means it can find posts in most languages with your specific keywords. Plus, it tracks popular platforms, meaning it doesn’t matter if your keywords appear on Facebook, Twitter, Tumblr, or YouTube, Heartbeat alerts you when your keywords appear.
Sysomos also analyzes content and the response to the content based on words and context clues. You’ll receive real-time notifications when someone is talking about your brand, especially when it’s negative. This feature gives you the chance to fix it before it damages your reputation and your company. You can request a demo of Heartbeat by visiting Sysomos.
Visible Technologies Cision
Winner of the Best Social Media Management of 2015 and High Performer of Winter 2016 according to G2 Crowd, Cision helps you with one of the hardest parts of social media marketing -- determining if you’re getting an adequate return on investment. Thankfully, Cision assists in this complicated process by calculating your ROI for you.
One of the best features about Visible Technologies is the fact that it covers 300 languages. This fact means if anyone mentions anything involving your tracked keywords, you’ll be notified instantly. With this program, you’ll have unlimited access to data streams, and it monitors news sites across the world, 250 million blogs, 6 million forums, video channels, and even review sites. The price of this program depends on what you need, but you can request a demo and pricing at Cision.
Oracle Social Cloud
While Oracle Social Cloud only monitors 36+ languages, it excels in other ways. Namely, this program can understand slang, which is something other programs cannot do. It does this by combining Latent Semantic Analysis, Natural Language Processing, and its Oracle's own algorithms to search for like keywords that may hide within slang phrases.
Oracle Social Cloud can also help you create unique content to websites like Facebook, Twitter, LinkedIn, and Weibo. After you publish your content, the program continues to track and evaluate the effectiveness to assist you in creating better posts in the future. The price of Oracle Social Cloud is based on the use, but you can request a demo quotes at Oracle.
Salesforce Radian6
If you aren’t the most technologically skilled person in the world, you’ll be happy with Salesforce Radian6. This extremely user-friendly software allows you to monitor data that floods through the internet without all the complication of other programs. With Radian6, you can see conversations about your brand, products, and your competitors in over 26 languages.
The program features a word cloud, so you can see where conversations are going around the web, but monitoring is just the beginning of Radian6. You can also plan campaigns quickly with the social calendar that’s built into the software, allowing you to take the data you’ve recorded and use it toward your company's social media marketing. You can request pricing and a demo at Marketing Cloud.
HootSuite Insights
Hootsuite is extremely popular due to its assistance with social media marketing. This company also owns one of the best social media monitoring programs available, Insights. Formerly referred to as uberVU, Insights allows you to watch real-time results of your social media marketing to discover what content is resonating with your audience. It analyzes over 100 million sources in over 50 languages on more than 25 platforms.
Insights is unique when compared to other software because it lets you track social sentiment behind your conversations rather than sales figures to gauge conversations. Because it does this, you can change your message if it receives negative impact. Alternatively, you can produce more content if it’s doing well. Because it’s tailored to your needs, Hootsuite requires you to request a quote and demo on HootSuite's website.
