Woman building an email marketing campaign

What Are Email Marketing Services?

Email marketing is an essential aspect of running a business. You need a way to keep in contact with your customers and those who may become customers in the future, and what better way than through their email?

Email marketing services are designed to be simple so you don’t have to be a technological or graphical genius. If you prefer a more hands-on approach, you can purchase and install your own email marketing software on your web server, for which you would pay a flat fee and then a small amount per email sent. However, most people opt to use an email service provider because of the cost, benefits, and ease of use.

Here are just a few of the many benefits email marketing services can provide:

Easy Mass Emails

Perhaps you’ve collected hundreds of emails over the years and now you’re ready to start an email marketing campaign. You already have an email account, so you think it makes sense to use it to send your emails. But that’s not a good idea. Your personal email account through Outlook, Gmail, Yahoo or another service isn’t equipped for that kind of job. Their function is limited. In addition, either your email provider, your Internet Service Provider, or both put a cap on the number of emails that can be sent at once. However, email marketing services are able to send bulk emails without limitation because of the special relationship they have with Internet Service Providers.

Convenient List Management

Managing a large collection of email addresses and handling your own sign-up process can be difficult. An email marketing service is designed to simplify these processes. The email service hosts your list for you, and people can subscribe or unsubscribe from the list with just one click, without any effort on your part. The service also allows you to set up autoresponders, which are emails you can create to be sent on a set schedule or to automatically respond to certain customer requests or actions.

Custom Designed Emails

You don’t have to be a graphic designer to create nicely designed emails. Email marketing services provide templates that allow you to create emails that look great. These templates are preloaded with special fonts and colors, and allow you to customize them with your own logo. If you are a skilled designer, you can customize the templates the way you desire.

Quick Analytics

An email marketing service monitors the response of your list members. You can generate a report at any time that will tell you how many people opened the email, how many people unsubscribed from the list and how many emails bounced back without being delivered. If you included links, the report will also tell you how many people clicked on them. This information provides crucial information that can help you determine whether your campaign is successful or whether you need to make adjustments.

Better Bang for Your Buck

Using an email marketing service is more cost effective than print or media advertising. For a monthly fee, you can reach thousands of subscribers as often as you need to. Prices range from free to $100 a month. The difference in price is based on the number of subscribers and the variety of services offered. So you never have to pay more until your business needs warrant it.

Beginning an email campaign is essential if you want to grow your business. It can help you create a bond with existing customers and build relationships with new customers. Using an email marketing service can save you both time and money and provide you with a means of communication that allows you to promote your brand in an inexpensive and effective way.

Last Updated: March 17, 2015