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What is an Appropriate Client Gift?

It’s not uncommon for a company to want to show appreciation toward a client. Unfortunately, giving a gift to a client or a business associate could turn into an awkward situation fast. Knowing the etiquette behind gift giving in a corporate situation is important to avoid good intentions being misinterpreted. You probably have some questions on what the guidelines are, price points, and what to avoid. Thankfully, we’re here to answer your questions.

What are guidelines for sending corporate gifts?

  • Personal gifts are fantastic. It will show a client how much you value them, and it will show a colleague how much you enjoy working with them. However, avoid getting too personal. Find out the company’s gift giving policy.
  • Keep religious beliefs in mind and be sensitive to them. Do not assume all of your clients and colleagues celebrate Christmas. Simply ask if they celebrate Christmas. This avoids getting into specifics about their religious preferences, which may seem unprofessional.
  • Remember to write a heartfelt, handwritten thank-you note when you receive a present. Not sending one may seem like you do not care about the gift. Expressing your gratitude will reciprocate the thoughtfulness someone put into your gift.
  • Give gifts to everyone. You don’t want anyone to feel forgotten or less important. Be sure to give everyone something like a small item or hand-written cards.
  • Make your gift useful. The best gifts that clients and colleagues receive are things that they can use on a daily basis. This will also help clients keep you in mind without a blaring logo.

Should you keep a certain price point in mind?

  • Avoid spending far too much on a gift. There are times where it might seem inappropriate, such as buying a gift for your boss. If you get a client or colleague an expensive gift, it may seem more like a bribe, which will impact the relationship.
  • Some companies set a limit on how much a gift can cost. Ask your client’s company about the gift giving situation. It should be able to give you a clear price point. It will avoid any awkward situations of rejection. If the gift is for a colleague you should ask about your company’s policy. 
  • Remember tax implications involved with gift giving. Tax consultants state that the maximum allowable deduction for business gifts is $25 per person. This limit applies to only individuals and not entire businesses. If the gift is going to an entire business, the gift must be for the enjoyment of everyone in the business.
  • There are certain tax loopholes. Some gifts may be categorized as an entertainment expense. For example, tickets to a sporting event or a theater play may exceed the limited amount. Reporting the gift as an entertainment expense would bypass the limit.
  • If you are still unsure of what price range to aim for, a good general rule is $20 to $50 per person. Some instances require a higher price range, but those are rare. Keep in mind that there isn’t a “typical” amount and these are just general rules.

What should you avoid?

  • Avoid putting your company logo on any of your gifts. Doing so might seem more like marketing and your intention can become muddled.
  • Avoid funny or “gag” gifts that may seem unprofessional.
  • Avoid regifting. This practice may not be accepted in every circle and it may hurt someone’s feelings. This will make your client or colleague feel unvalued and the gift less genuine.
  • For colleagues, it’s acceptable to give the gift in the office. However, avoid going to the home of a client or colleague unless you are on extremely friendly terms.
  • Giving the gift should be as important as the gift itself. Avoid downplaying your gift. Saying something like, “Oh it’s just a small gift,” can give the appearance of putting less effort into it. Simply state, “I bought this gift for you. I hope you enjoy it.”

What are “classic” corporate gifts?

For years, certain gifts have been in the corporate scene. Here are some classic gift ideas for any gifting occasion:

  • Food samplers from bakeries or local stores
  • A nice bottle of wine
  • Good quality or fancy chocolates
  • Food baskets or variety packs
  • Engraved pens
  • Thermos
  • Coffee or tea samplers
  • Writing pads or journals
  • Flash drives
  • Clocks
  • Keychains
  • Photo frames
  • Cocktail kits
  • Wallets
  • Money clip/holder
  • Golf balls
Last Updated: November 29, 2016